Transforming your branding and marketing to accelerate change.
Philippe Garneau is the CEO and founder of GWP Brand Engineering. Philippe has been instrumental in the positioning, strategic engineering and growth of category leading brands such as ING DIRECT, Expedia.ca, Intact Insurance, Rogers Communications and Borrowell, to name but a few. Philippe’s ability to work in both official languages enables him to offer clients a level of national stewardship. Philippe is frequently sought as a radio and TV commentator on a broad range of branding topics.
Philippe’s expertise is:
• Brand Positioning
• Brand Naming and Product Marketing
• Brand Logos and Visual Identity
• Brand Architecture
• Brand Voice and Story
• Brand Communications and Messaging
• Employee Brands and Value Propositions
